AI-Powered Broadcast
Broadcast campaigns via Line OA data analysis CRM with AI
AI-Powered Broadcast
On Zaapi, you can use AI to analyze your friends' data on LINE for broadcast campaigns. The intelligent AI broadcast system will analyze all conversation history data between the store and customers so that you can broadcast more directly to the target group than before, helping to increase conversion or sales by more than 30% and also reducing costs by more than 27% in broadcasting to a more targeted target group. There are a variety of usage features, such as:
Connect – Upload – Analyze with AI
Connect - upload - analyze data. In just a few steps, the intelligent AI will help analyze all past conversations of customers and summarize and create tags for specific customers. Start by connecting the LINE OA store account and upload the product information of your business through the specified template and proceed to connect the past conversation history of LINE OA with the Zaapi system. Just like that, the AI will analyze all the data to summarize it into important information.
Know your customers better through AI analytics.
Intelligent AI will analyze data and create automatic tags, providing important information about each customer, such as products of interest, products ordered, or even the total number of orders. AI will assist in analyzing customer data, making it easier to broadcast to specific customer groups.
Get started with broadcasting using AI-driven data.
After the data is added with AI, the broadcast application will have filters to choose from for sending campaigns in many forms. You can adjust the filters to suit the communication to the desired customer group. For example, you want to send a broadcast to a group of customers who inquire about Nike running shoes but have not yet made a payment. You may offer a special promotion for those who are interested in this product in particular to encourage customers to buy the product and close the sale faster.
More economical - Better Conversion Rate
More economical in sending LINE OA broadcast messages. If a business has a large number of LINE Friends, sending broadcast messages to everyone may not be the answer anymore. In addition to the higher cost of sending messages, the results may not be worth the number of messages sent. However, with intelligent AI broadcasting on Zaapi, it will help broadcast to customer groups even better. Not only will it save on the cost of sending messages, but it will also help increase the conversion rate because we can send messages to customers who are interested in the products and stimulate more sales than before.
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